Chrysler’s Electrified Concept Car Hints at New Logo Design

American car brand Chrysler has this week pulled the wraps off a new, electrified concept car.

The fully autonomous “Halcyon” has been created to preview the design language of a future EV model range, as the company plans to go all-electric by 2028.

“The Halcyon showcases innovative and sustainable mobility solutions that embrace technology and offer value to customers,” says Chrysler brand CEO, Chris Feuell.

Adding: “The Chrysler Halcyon Concept brings to life a fully electric tomorrow through new technology suites from Stellantis [Chrysler’s parent company] that integrate with simple and pure aerodynamic design and a seamless, connected, and immersive cockpit experience.”

The streamlined design study also carries a modernised and very abstract interpretation of the firm’s famous wing logo.

An LED-lit version of which sits in the middle of the slim, cross-car front LED headlamp, while functional ones on the side aero panels communicate vehicle charge status.

The revised logo also features at the centre of the 22-inch turbine-shaped wheels and on the steering wheel and seats inside the cabin.

It is also integrated into the door sills, where it is made from crushed and recycled music CDs.

Logos, of course, play a big role in the perception of a brand – and perhaps more-so for car brands than other everyday products.

Chrysler no doubt feels it’s important to create a custom logo for its future EV identity.

The new logo is therefore expected to become the band’s standard mark once it makes that transition to full-electric.

Source: Chrysler