Catalina Crunch Reveals New Logo and Packaging Design

Snacks and cereals brand, Catalina Snacks, is launching a new phase with a significant update to its main brand, Catalina Crunch.

This spring, the brand will be rolling out a fresh packaging design that includes a new logo and real food photography, as well as updated recipes for its cereals and cookies.

“As we broaden our appeal to a larger health & wellness audience, it is critical to lean into taste, while still delivering exceptional nutrition that consumers demand”, says Sam Martin, chief revenue and marketing officer at Catalina Snacks.

Adding: “Our redesign will drive our impact at shelf, with bold colour, powerful nutritional claims and mouth-watering product imagery, increasing brand appeal for consumers seeking delicious, satisfying snacks that support their wellness goals”.

“With this rebrand and new formulations, we’ve taken that mission even further – enhancing the flavour profile and rebalancing the sweetness while maintaining our strong macro nutrients,” further comments Wendy Behr, chief R&D officer at Catalina Snacks.

The redesigned packaging features a new sunburst logo and bright coloured typographic elements that highlight product macros.

The new look also introduces a “Love Every Bite Guarantee” across the portfolio.

Founded in 2018 as a keto-centric business by Krishna Kaliannan, a type 1 diabetic, the Indianapolis, Indiana-based company is said to have achieved a remarkable milestone in 2024, exceeding $100 million in retail sales and growing its presence to more than 22,000 retail locations throughout the U.S.

Source: Catalina Snacks