Branding for Design Store, ‘Orient & Occident’

admin October 22, 2013 Categories: Design

Branding for Design Store, ‘Orient & Occident’

Orient & Occident is an online design store based in London. The business was founded by a pair of designers: One a product designer from Singapore; the other a graphic designer from Italy.

The shop, which sells products ranging from furniture and interior decor to fashion and clothing accessories, aims to create a fusion not only between the two disciplines of product and graphic design, but also between Eastern and Western cultures.

Established and run by cross-disciplinary craftsman and creative director Roddi Lignini, Italian-based agency Port Clarendon was responsible for designing Orient & Occident’s brand identity.

The logo mimics, in a simple way, the shape of a world map, with the two Os and an ampersand made of a continuous line symbolically representing a synthesis between East and West.

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-2

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-3

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-4

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-5

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-6

Orient-Occident-logo-design-branding-identity-Port-Clarendon-Roddi-Lignini-7

Port Clarendon
www.portclarendon.com

Tags:

See Also:

Branding for Furniture Store, ‘Chairish’ Identity Design for Concrete Product Specialist, ‘Cemento’ Port of Houston Authority Rebrands as Port Houston Personal Branding: Beste Birer Branding Design for ‘Café Kino’ Rebranding for Interactive Agency ‘OPCOM’