Branding: 33color

Editor January 24, 2013 Categories: Entertainment, TV & Video

Branding: 33color

33color are a start up team of creative video makers focusing on the production of TV commercials, corporate video and visual content for live events.

Graphic designer Sergey Melnikov, from Kiev in Ukraine, was approached by the aspiring film-makers to design their identity.

Sergey started by interlocking the two 3s in such a way that the resulting conjunction forms a conspicuous heart symbol (positioned sideways); this was to fulfill a specific demand listed in the project brief, namely, that the final logo design must express the client’s “love” of making films.

The enclosed negative space where the two 3s conjoin also forms an arrow shape, which is a further play on the graphical symbols that identify control buttons on video media players.

33color-creative-video-production-vimeo-logo-design-branding-graphics-3

33color-creative-video-production-vimeo-logo-design-branding-graphics-5

33color-creative-video-production-vimeo-logo-design-branding-graphics-4

33color-creative-video-production-vimeo-logo-design-branding-graphics-2

Sergey Melnikov
www.melnikovsergey.com.ua

58D3AX27H76B

Tags:

See Also:

Architectural Identity Design: Struktura Branding for Video Production Boutique, ‘Love Magna’ Identity Design for Surup Cafe Corporate Identity for ‘Eight Films’ Concept Logo for NBA Player Kevin Love Video Producers: Imagine 8