Bowlero Completes Rebrand, Unveils New Name and Logo

Bowlero Corporation, the world’s largest ten-pin bowling centre operator, has officially rebranded as “Lucky Strike Entertainment”.

As well as having over 300 bowling centres located across the United States, the firm is also the parent company of the Professional Bowlers Association (PBA), which is the premier league for bowling and a rapidly expanding media entity boasting millions of fans globally.

However, with an expanding array of attractions, including water parks and family entertainment centres, the brand is now seeking to establish a new identity that transcends its origins as a bowling company.

“With this transformative shift, the company embarks on a new chapter, expanding its offerings beyond traditional bowling and positioning Lucky Strike Entertainment as a premier destination,” says the New York-headquartered business.

As part of the transition, the company’s stock ticker symbol has also officially changed to “NYSE: LUCK”.

“This is an extraordinary moment for our company,” comments Thomas Shannon, founder, chairman, and CEO of Lucky Strike Entertainment. “This rebrand represents our commitment to delivering memorable experiences that bring people together and redefine what location-based entertainment can be.”

Source: Lucky Strike Entertainment