BodyBio Updates Logo and Packaging Design

Dietary supplement brand BodyBio has introduced a complete brand makeover that includes a redesigned logo and new packaging.

The refreshed look, which the company asserts “honours its scientific heritage”, represents the first substantial visual update since 2018.

“The rebrand represents more than just a visual refresh – it embodies BodyBio’s dedication to advancing cellular health through rigorous research and development,” says the third-generation, family-owned business.

Adding: “The company’s new identity maintains its foundational principles while introducing a contemporary aesthetic that reflects its position at the forefront of cellular health science.”

The updated brand identity will be introduced across all BodyBio touchpoints over the course of the year, encompassing product packaging, online platforms, and promotional materials.

“As we honour our past and embrace our future, this evolution reinforces our mission to advance cellular health through scientific innovation,” comments Brad Berman,who is not only the co-owner and CEO of BodyBio, but also the grandson-in-law of the late Ed Kane, a physician and biochemist who founded the company in the late 1980s.

Source: BodyBio