Bixby Land Company Announces Name and Logo Change

Commercial real estate specialist Bixby Land Company has announced its rebranding to “Bixby Capital Management”.

The American firm says the new look forms part of a strategic initiative that aims to better align the company with its business strategy of institutional and private capital management.

“Aligning our name with our business strategies is essential for better market positioning and clarity,” comments Aaron Hill, CEO and president of the California-headquartered outfit.

Adding: “The rebranding to Bixby Capital Management underscores our continued commitment to disciplined investing and reinforces our dedication to serving our stakeholders with transparency and integrity.”

Company bosses are also hoping the name change will address potential confusion among investors and capital partners regarding Bixby’s investment focus.

“By transitioning away from the former name, which included ‘Land’, Bixby Capital Management aims to clearly differentiate itself from the land development sector and emphasise its expertise in investment management,” says the firm, which has a history dating back to over 125 years.

The new branding is expected to roll out across all communications and platforms in the next few weeks.

Source: Bixby Capital Management