Beauty Brand BOOM! by Cindy Joseph Updates Name and Logo

Beauty brand BOOM! by Cindy Joseph has revised its name and logo as a part of a strategic rebrand.

After a period of seven years, the brand has decided to change its name to “BOOM! Beauty”.

“This rebrand is not just a new name but a renewed mission to empower more women facing the realities of maturing and menopausal skin,” says the American company.

Created by a makeup artist who became a silver-haired supermodel at age 49, BOOM! claims to have a “pro-age” approach to women’s cosmetics, with a dedicated focus on mature skin health.

“As we embark on this exhilarating new chapter with BOOM! Beauty, our dedication to celebrating, nurturing, and streamlining beauty for every life stage is unwavering,” comments Barbara Roll, CEO of BOOM! Beauty.

Adding: “Our rebranding deepens our resolve to meet the dynamic needs of mature skin.”

Founder Cindy Joseph sadly died in 2018, after having modelled for the likes of Dolce & Gabbana, Elizabeth Arden, Olay, and Ann Taylor.

She originally launched the brand in 2010 as an all-natural cosmetics company.

Source: BOOM! Beauty