Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing.

The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other recent projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of demand, later turned into two customer commissions.

Based on the brand’s existing flexible VH architecture, the new car is said to draw inspiration from the sought-after William Towns-designed Lagonda of 1976.

It will be hand-built at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77.

Aston Martin Design Director Marek Reichman said: “The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

Source: Aston Martin