AI-Powered Advertising Software Xmars Reveals New Name and Logo

Xmars, an AI-powered ad management software popular among Amazon and Walmart sellers, has officially transitioned to a new identity – “Xnurta”.

The rebranding keeps the “X” from the original name, symbolising both its connection to parent company SparkX and its claimed mission to navigate “uncharted territories”.

The “nur” in the name is inspired by the concept of nurturing, and “ta” is a creative fusion of “transformation” and “AI”.

“Xnurta’s transformation mirrors that currently underway in the world of artificial intelligence: the rise of agentic AI – a new wave of intelligent agents that autonomously perform tasks and make real-time decisions that are enhanced with new data over time,” says the Santa Monica-headquartered company.

“This is more than just a name change,” adss Xnurta CEO, Kashif Zafar. “We wanted this rebrand to capture the evolution of AI, which is going through a seismic shift.”

Founded in 2018, Xnurta is notable for being the only official Amazon Advertising technology partner platform to win the Amazon Technology Innovation Award for two consecutive years.

Source: Xnurta