Image Herbicides Unveils New Logo and Packaging Design

Image Herbicides has revealed a new brand identity, revamped packaging, and an updated positioning strategy.

The transformation, which is said to be informed by consumer research, is designed to reduce confusion and help consumers easily select the right weed killer for their specific needs.

A YouGov Herbicides Drivers Study indicates that 50% of those buying weed control products are not confident they are choosing or using the correct product.

“Image Herbicides is solving this issue head-on with a redesigned approach that prioritises clear, visual identification of weed problems – using imagery instead of text – to simplify selection and application,” says the American firm.

The new branding presents an updated packaging design for all Image Herbicides products, incorporating a dark blue colour along with bright, contrasting graphic elements.

“This refresh is all about clarity and confidence,” comments Aaron Dillon, Garden Design Lead at Image Herbicides’ parent company, Central Garden & Pet.

Adding: “We listened to consumers’ needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care.”

Source: Image Herbicides