Petra Automotive Products Marks 15th Anniversary with New Logo Design

Petra Automotive Products, a company specialising in automotive maintenance products and services, has officially launched its new brand identity during its Annual International Convention, which was held this past weekend.

The brand refresh coincides with the company’s 15th anniversary and includes a comprehensive makeover, showcasing a new logo, updated product labels, and a contemporary brand aesthetic.

Central to the new identity is the redesigned logo, which prominently features a forward-leaning “V” that is claimed to represent the company’s “forward-thinking philosophy”.

“The inclusion of the ‘greater than’ symbol highlights Petra’s commitment to progress and continuous innovation – values that are central to its identity,” says the Texas-headquartered firm.

“We’re not just about business; we’re about creating something greater,” adds Arnold Gacita, the company’s CEO and founder. “This rebrand is a celebration of our past, but also a reflection of where we are headed – a future defined by innovation, teamwork, and a dedication to pushing the boundaries of what’s possible.”

Originally founded in 2010 in Houston, the company has since expanded, now featuring a network of over 1,200 representatives in 44 countries and a product line-up exceeding 400 items.

The firm’s global expansion also includes partnerships with prominent car manufacturers, including Hyundai, Mopar, and Stellantis.

Source: Petra Automotive Products