Healthcare SaaS Platform Alpha II Reveals New Name and Logo

Alpha II, a Revenue Cycle Management (RCM) software service that healthcare providers use to track and collect revenue from patients, has announced a new name and brand identity.

To be called “Aptarro” going forward, the move comes following a number of acquisitions the U.S. firm has made over the last three years, including of RCxRules and Health eFilings.

The acquisitions are said to have created challenges in the company’s messaging and branding, underscoring the necessity for a unified and cohesive identity.

“As we look to the future, we recognise the need to unify under a single name and vision. Aptarro not only brings clarity to our offerings but also reinforces our commitment to helping healthcare providers streamline their revenue cycle processes,” says Ashley Womack, CEO of Tallahassee, Florida-based Aptarro.

“We believe the new branding will help unlock greater potential and further elevate Aptarro’s standing in the market,” adds Mark Carter, a member of Aptarro’s board of directors and also managing director of global private equity firm TA Associates, which in 2023 is said to made a “significant” investment in Alpha II.

Additionally, the firm is also rolling out a new tagline – “make right easy”.

Source: Aptarro