Indian Tech Firm Posidex Rebrands, Unveils New Logo

Indian tech company Posidex Technologies has unveiled a strategic rebrand as part of its plans for global expansion.

The Hyderabad-based firm specialises in delivering customer intelligence and data management solutions across various industries, including banking, telecom, healthcare, hospitality, and even government sectors.

Originally founded in 2003, it currently provides support to seven of the nine largest private banks in India, along with the nation’s second-largest retail company.

“Our new brand identity is more than just a visual change – it symbolises our readiness to bring Posidex’s innovations to the global stage,” says the company’s executive director, Datta Gouravelly.

Posidex’s software products – PrimeMDM, Prime360, CLIP, Relate, and Screen – are designed to enable secure, real-time customer entity resolution, record linkage, and intelligent insights.

Claimed to be unique in the industry, the firm’s proprietary algorithm – first developed 21 years ago – transforms customer data into secure tokens through a five-step polymorphic tokenisation process.

Source: Posidex