Kohler Energy Announces Name and Logo Change

Kohler Energy has officially rebranded under its new corporate name “Rehlko” (pronounced “REL-co”).

The American firm has a history dating back over 100 years, having entered the power industry in 1920 with the Kohler Automatic Power & Light electricity generator.

Claimed to be the first of its kind, the latter was even used by Admiral Richard E. Byrd on his first Antarctic expedition as well as by the U.S. government to provide backup power to site lighting on the construction of the Hoover Dam, one of the world’s biggest engineering projects in its time.

“Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention, and resilience that have been – and will remain – the hallmarks of this organisation in addressing the ever-evolving distributed energy needs of the marketplace,” says Rehlko’s CEO, Brian Melka.

“This rebranding is more than just a clever name change. The letters that comprise the name Rehlko reflect our 100-plus years of rich heritage under the Kohler brand and represent a bold step forward in our journey to continue building and powering a sustainable energy future,” adds Francis Perrin, chief brand and sustainability officer at Rehlko.

The company’s new look has been created in collaboration with New York City-based branding agency, FutureBrand.

Source: Rehlko