VELCRO Unveils Redesigned Logo and Packaging

Velcro, inventor of the original and world-famous hook and loop fastener, has redesigned its logo and packaging.

The British-headquartered firm engaged global brand consultancy Landor to create the new look.

“Showcasing the VELCRO brand logo in white on a red masthead creates a bold brand image that catches shoppers’ eyes, evoking the passion, energy and excitement DIYers feel as they create and innovate,” says the company.

New design details include on-pack imagery as well as a colour-coded information panel on the front that features the product name and contains key product attributes, including quantity, size, and fastening strength (where applicable).

“Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO brand packaging provides colour-coded categorisations and imagery to help consumers easily identify the product they need for their specific fastening application,” explains Chitra Ebenezer, the brand’s chief marketing officer.

Adding: “Our new packaging reflects our spirit of innovation and commitment to delivering fastening solutions that solve real-world challenges every day.”

Source: VELCRO