AI Video Detection Software Deep North Rebrands, Unveils New Name and Logo

Deep North, an AI video analytics firm, has announced that it is rebranding to “StrataVision”.

The transition sees the introduction of a new logo as well as a refreshed website.

The latest identity refresh marks the second time the American company has undergone a name change.

It was formerly called VMAXX before switching to Deep North in August of 2018.

“Our new name, StrataVision, signifies our commitment to delivering insights that empower our clients to make informed, impactful decisions,” says Bjoern Petersen, CEO of the Silicon Valley-based firm.

Adding: “As we continue to push the boundaries of technology, we want our brand to reflect our dedication to delivering cutting-edge solutions that keep our clients ahead of the curve.”

The company’s software combines artificial intelligence with computer visualisations to help both retailers and governmental agencies monitor physical spaces using existing or new security cameras.

For retailers, the software is claimed to help better understand visitors’ preferences, emotions, actions, and reactions during the customer journey; and for government applications, it promises to deliver a more secure environment.

Source: StrataVision