Cannabis Brand VIIA Reveals New Logo and Packaging

Cannabis brand VIIA has revealed a new logo together with a reimagined brand identity across all touchpoints.

The American company says the changes have been introduced to appeal to modern cannabis consumers, with “a simpler, more curated experience” for what it claims is a growing customer base.

“The new look and feel of VIIA is closely aligned with its dedication to clean ingredients, everyday wellness, and intentional cannabis consumption. Everything from the logo to the product packaging has been refreshed and modernised,” asserts the California-headquartered firm.

“Our goal has always been to simplify cannabis so that everyone can experience its benefits. Whether you’re new to CBD and THC or you’re an experienced user, our new website will help you discover products that fit seamlessly into your everyday routine,” adds Max Mckendry, founder of VIIA.

Founded in 2018, VIIA is said to have emerged from Mckendry’s personal struggle with chronic pain, and the search for a natural remedy.

His exploration led ultimately to hemp, a discovery that would then lay the foundation for the company.

Mckendry reportedly even brought the first-ever roll-on CBD topical to market.

The company has since become well known for its range of federally legal cannabis products, with over 500,000 customers across all 50 states.

Source: VIIA