Northeast Credit Union Rebrands, Unveils New Name and Logo

Northeast Credit Union will become “Lighthouse Credit Union” as of this summer.

The American non-profit says the new brand identity “symbolises a goal to illuminate pathways toward financial wellbeing” for its over 150,000 members.

“The essence of a lighthouse conveys guidance and direction, serving as a beacon for navigational aid – strong principles that the credit union will use to serve its members,” asserts the member-owned organisation.

Adding: “Under the new brand promise, ‘Good for you, Good for all,’ Lighthouse Credit Union will progress toward its goal of inspiring the world to bank with a purpose.”

“We believe the new brand reflects our culture of putting the member at the centre of our story, enabling them to achieve personal financial success that also benefits the world around them,” further comments Ryan Grace, vice president of brand for Northeast Credit Union.

From its beginnings at the Portsmouth Naval Shipyard in 1936, Northeast has grown to reportedly hold over $2 billion in assets and 17 branches located throughout New Hampshire and Maine.

As part of the new branding, new interior and exterior décor will also be rolled out throughout Northeast’s branches.

Source: Northeast