SleepOvation and SleepOvation Baby Reveal Name and Logo Change

Mattress and pillow brands SleepOvation and SleepOvation Baby have unveiled a new unified brand identity – “Kiwi Sleep”.

Specialising in ‘tech-advanced’ sleep products including mattresses and pillows for both toddlers and adults, the American firm collaborated with Helen Thompson Design and Summary Content Marketing for the rebranding initiative.

Under the new brand name and tagline “Dreams Start Here”, the identity refresh includes new logos and submarks, updated typography, and a kiwi, cream, and turquoise colour palette.

“Kiwi Sleep, is anchored by the kiwi fruit and its proven health, wellness and sleep benefits, as well as its playful and vibrant attributes,” says the New Jersey-headquartered manufacturer.

“This rebrand is reflective of our evolution as a full-family brand and better communicates our core values. It also allows us to provide a more seamless shopping, educational, and interactive experience for our customers,” further comments Richard Codos, the company’s CEO and founder.

Source: Kiwi Sleep