DirectMed Parts & Services Announces New Name and Logo

DirectMed Parts & Services, a supplier of aftermarket medical imaging parts, systems, and training for MRI and CT machines, has revealed its new branding.

Switching to “DirectMed Imaging”, the rebrand features a new logo, visual identity, and tagline, namely, “Comprehensive Made Simple”.

The American firm’s new brand unifies a number of subsidiaries – LBN Medical, ScanMed, and Technical Prospects – under one identity for the first time.

“Over the past four years, we have had the privilege to combine four outstanding companies, expand our offerings, and transform into a more comprehensive supplier,” says Brad de Koning, DirectMed Imaging CEO.

Adding: “The DirectMed companies together form a powerful partnership that provides immediate, expansive, and dependable solutions to the medical imaging community.”

“Each component of this rebrand was done for our customers. We want to give them simple, comprehensive solutions so they can get their systems up and running with the least amount of downtime. Figuring out which company is which and how they’re related shouldn’t contribute to their timelines,” further comments Tanner LoRusso, vice president of sales for DirectMed Imaging.

Source: DirectMed Imaging