Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia.

Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo is designed to resemble the front of a steam train.

The company stationery follows the same historically-authentic look and feel, reflecting the quality and elegance of a bygone era; the material includes an invite printed on thick, quality paper imprinted with the logo in gold foiling and business cards resembling old train tickets.

Bittersuite
www.bittersuite.co.za