Aston Martin Reveals Centenary Logo

2013 sees Aston Martin celebrate its centenary. The British luxury car maker will mark its first 100 years with a series of UK and international celebrations highlighting the success of the brand worldwide.

To commemorate its first century in business, Aston Martin has also created a special centenary logo: a spiralling design derived from the nautilus shell, one of the most perfectly proportioned and mathematically precise objects found in nature. Ninety nine points arranged in a helix spiral out from the Aston Martin logo and culminate in a red ‘100’ to mark the celebration year. The logo has been designed to express forward motion while also acknowledging the importance of the past.

Source: Aston Martin